Facebook Ads Account Restricted: Why It Happens and How to Fix It
Getting your Facebook Ads account restricted can derail your entire marketing strategy overnight. A sudden restriction not only halts campaigns but also wastes ad budgets, delays growth, and jeopardizes ROI. The reality is that restrictions are increasingly common in 2025 as Meta intensifies efforts to enforce compliance and maintain a safe advertising ecosystem.
The good news: most restrictions can be fixed, and many are preventable. This guide explains why restrictions happen, how to resolve them efficiently, and what proactive steps you can take to safeguard your account.
What Is a Restricted Facebook Ads Account?
A restricted Facebook Ads account is one where Meta limits or suspends your advertising privileges due to potential violations, suspicious activity, or policy concerns. Unlike a fully disabled account, restricted accounts still offer partial functionality.
Where it appears:
Ads Manager will display a red “Account Restricted” banner.
Details are available in the Account Quality dashboard.
What it affects:
Launching new campaigns
Editing existing campaigns
Accessing advanced ad features
Restriction Levels:
Minor restrictions – Limited to specific campaigns or ad sets.
Moderate restrictions – All ads paused temporarily (3–30 days).
Severe restrictions – Permanent suspension of advertising privileges, often requiring formal appeals.
Why Facebook Ads Accounts Get Restricted
Meta’s systems combine automated detection and human review. Common causes include:
1. Policy Violations
Violating Facebook’s Advertising Policies is the top reason for restrictions. Examples include:
Misleading or exaggerated claims (e.g., “guaranteed results in 24 hours”).
Prohibited content such as weapons, tobacco, or unapproved financial products.
Clickbait, misinformation, or low-quality landing pages.
Ads exploiting personal attributes (e.g., “Are you struggling with diabetes at age 40?”).
2. Repeated Ad Rejections
Multiple rejections for similar violations build a negative account history. Over time, this pattern escalates into wider restrictions.
3. Suspicious Account Activity
Sudden spikes in ad spend.
Use of fake profiles (gray accounts).
Hacking attempts or login activity from unusual locations.
👉 If you suspect a breach, review our full guide on Facebook Ads Account Hacked.
4. Circumvention Attempts
Creating multiple accounts to bypass bans, using cloaking tactics, or duplicating violating campaigns across accounts leads to stricter penalties.
5. User Feedback Issues
Negative feedback: Users hiding or reporting ads.
Customer Feedback Score: Facebook assigns scores from 0–5.
Below 2 → Reduced reach and higher costs.
Below 1 → Restrictions or permanent suspension.
How to Fix a Restricted Facebook Ads Account
The only official path is through Meta’s review and appeal process. Depending on the cause, your steps will vary:
Step 1: Review the Notification
Go to Ads Manager → Check the restriction alert.
Click Request Review to begin the appeal process.
Provide a concise explanation and evidence.
Step 2: Correct Policy Violations
Audit all active and paused ads.
Remove misleading creatives or non-compliant claims.
Ensure landing pages are consistent with ad messaging.
Review Meta’s updated advertising policies before re-submission.
Step 3: Resolve Payment Issues
Verify your payment method isn’t expired or declined.
Add backup payment methods.
Contact your bank if transactions are being blocked.
Step 4: Improve Ad Quality
Use high-quality creatives (1080×1080 minimum).
Avoid exaggerated claims; highlight authentic product benefits.
Refine targeting to reduce negative engagement.
Step 5: Follow Up After Appeal
Document all appeal details with screenshots.
Monitor the Support Inbox daily for updates.
Avoid submitting multiple appeals simultaneously.
Best Practices to Avoid Restrictions
Preventing restrictions is far easier than fixing them. Here’s what works in 2025:
1. Strict Policy Compliance
Regularly update internal checklists to reflect Meta’s evolving ad policies.
Train your marketing team on compliance basics.
2. Healthy Payment Management
Keep multiple verified payment methods.
Update billing information regularly.
Ensure sufficient funds before campaigns go live.
3. High-Quality Ads
Avoid clickbait and spammy creatives.
Ensure your ads provide real value to the target audience.
Run A/B tests before scaling campaigns.
4. Transparent Operations
Avoid cloaking or showing different content to reviewers.
Never attempt to bypass bans with new accounts.
5. Account Access Controls
Limit admin permissions to essential staff only.
Audit Business Manager access monthly.
Remove inactive users or agencies.
6. Proactive Monitoring
Track ad feedback metrics.
Investigate sudden drops in relevance scores.
Stay updated on new compliance changes through Meta Business News.
How Long Does It Take to Get Unrestricted?
Timelines vary:
Payment issues: 24–48 hours.
Policy violations: 5–7 business days.
Repeated violations: Weeks or permanent bans.
Large accounts with high spend often receive faster support, while small accounts may wait longer.
Can Creating a New Account Solve Restrictions?
No. Attempting to create a new account to bypass restrictions is classified as circumvention. This often results in stricter penalties across all connected business assets. The safest approach is always to fix the root cause.
Leveraging Agency Accounts for Stability
Many advertisers reduce risks by renting Facebook Agency Accounts through certified partners. These accounts offer:
Higher spending caps from day one.
Priority support and faster issue resolution.
Access to advanced tools for scaling.
Better account stability and faster recovery from restrictions.
👉 Agencies like Agrowth provide Meta-approved Agency Accounts, with features like reallocation of balances and compliance-focused management.
Final Thoughts
Facebook restrictions can feel disruptive, but they’re not the end of your advertising journey. With a structured approach—identifying violations, correcting issues, and implementing best practices—you can restore your account and maintain long-term campaign stability.
For businesses scaling aggressively, working with a trusted partner or agency account provider adds an extra layer of security and flexibility.
Recommended Resources for Facebook Ads Account Restrictions
Facebook Ads Account Restricted Guide
Detailed insights into why accounts get restricted and how to avoid common pitfalls.
Fix Account Error on Facebook Ads
Step-by-step instructions for resolving common Facebook Ads errors effectively.
Access high-spend, stable Meta Agency Accounts to scale campaigns with reduced risk.
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